Today, fans expect to find their favorite authors online; so even if you’re not interested in blogging everyday, you should still consider creating a static website with a few basic elements.
Purchasing a domain name for your blog or author website is of utmost importance because it will allow you to personalize your web address and make it easier for fans to remember where to find you and your work. Custom domains can be purchased for under $10 per year at places like LifeDomains.net. Decide whether you want the site URL to be in the name of your book, your own name or your company brand.
Easily Navigable Website
Make your site user friendly. Choose a content management system that is intuitive and easy to use. Unless you have experience coding, you’ll probably want to use a blog tool with a built-in content management system (CMS) such as WordPress, which is free. Tumblr and BlogSpot are also free. Hire a web designer if you need help initially setting up your template and content.
About the Author Page
Humanize your site by including a short bio about yourself, possibly in the form of a message from you to the reader. Don’t forget to include a photo so they can put a face to the name.
Include your email, P.O. box and links where people can go to purchase your book. Also include links to your social media profiles on sites like Twitter, Facebook, LinkedIn and Google+. Besides making your page more interactive, the backlinks will increase your online reach and improve your search engine optimization (SEO).
About the Book Page
In addition to a book summary, include purchase information and an easy way for people to purchase or pre-order your book. Hyperlinks will also be very helpful and effective here.
Picture of the Book Cover
It can be helpful to start working with a cover designer before you finish writing your book. This will drum up attention for your book and make the process seem more real to you. Again, give readers the opportunity to purchase or pre-order your book on this page.
You could decide to create a static website for your books, but blogging regularly will help improve your SEO. Frequently posting new content will also give your fans a reason to come to your site on a regular basis. This also helps keep an interactive relationship between you and your readers.