Six Benefits Gained from Presenting Your Expertise in Written Form

Becoming a published author is one of the most credible and effective methods of branding yourself and your product. The trick is in understanding how to take something great – in your case, your expertise – and transforming your contribution into something your audience appreciates and finds beneficial.

We know that you know what you’re talking about – you have spent time and energy on becoming an expert within your field. But did you know that becoming a published author is one of the fastest ways to transform yourself into a community thought leader? Here’s why this transformation is your key to success:

 

Benefit #1: Spreading your Message to Larger Audiences

What benefit is gained from the expert that no one knows about? We would venture to say very little. Presenting your expertise through writing reaches a larger audience, establishing your message or system to an eager population of readers interested in your field.

 

Benefit #2: Differentiating yourself from Competitors

Writing a book in your subject of expertise is a great way to boost credibility and differentiate yourself from your competitors. For example, after having written a book on accounting, the expert accountant now becomes, literally, the person who “wrote the book on it.” Moving forward, your readers will identify you as the expert in your field, with your writing significantly contributing to the legitimacy of your work, while those without published material become less sought-after in comparison.

 

Benefit #3: Selling more Products or Services

Consumers seek out the best, and being a recognized expert in your field will draw consumers to the products or services that you provide. Through your writing, you represent yourself as an expert – the first person consumers turn to when seeking answers for their questions or needs.

 

Benefit #4: Attract Ideal Clients and Command Higher Fees

As an expert, your writing commands a large audience of followers interested in your message or skill-set. This increased visibility will significantly increase the likelihood that you attract the type of clients you want. And, as an expert, you can begin to demand higher fees than those not established or recognized in your field.

 

Benefit #5: Use Your Book as a Launching Pad for Your Speaking and Consulting Careers

When you’re recognized as an expert in your field, you are more likely to receive high-level speaking invitations. Writing and publishing a book provides value to your message – your expertise will become more valuable under the understanding that a written translation of your expertise places you above those without published work in their field.

 

Benefit #6: Create Connections with your Clients

By writing about your expertise you establish a connection with your readers often unattainable without a physical representation of your work. For your readers, your writing will create a sense of familiarity – we read your book, so now we know you; and because we know you, we value what you have to say. By reading your book, your audience is taking a journey with you and, if written the right way, your book can separate your ideal clients from those who are less desirable.

About the author

Rachel Rachel Brownlow is founder and CEO of Your Written Word LLC, a ghostwriting company that helps successful and aspiring business leaders take their ideas from conception to publication. She has written, edited, proofread, consulted and/or created publishing proposals for more than a dozen nonfiction books. She also contributes to a variety of magazines and publications, including the Austin Business Journal, Austin Monthly, NSIDE Magazine and Georgetown View Magazine. You can find more of her work at rachelbrownlow.com/portfolio.