When one reader finishes your book, their journey with you has ended. However, with the right strategy you can continue the reader’s experience after the last page and promote your work. Just like in business relationships, you want to leave author/reader interactions with a call to action.
Calls to action might include sales, upsells, offers to connect, asking a reader to review the book or asking readers to leverage their own social platforms to promote your book. There are a few different outlets you can use to reach out to readers.
Think about how many emails you send every day. Using that daily reach to promote your book is a good way to gain readers. It doesn’t have to be an in-their-face plug but rather a mention at the end in your signature. Set up your auto signature to include a link to your website and where your book can be purchased.
Front Matter of Book
It helps to let readers know what other works you’ve published. In the print version of your book you can include a list of your other books. In the electronic version you can go a step further by adding hyperlinks to your Amazon page or another website where readers can go directly to purchase your book.
End of Book
Try upselling to readers by adding something like “If you liked this book, you might also be interested in reading other books by this author…” and then include a list of the books. Some publishers even include the first few pages of the author’s subsequent book(s) as a little preview.
You may also want to ask readers to help promote your book in the form of a review on Amazon or a Tweet letting their followers know they’ve just finished your book. Again, include hyperlinks in the electronic version. You can even create your own hashtag for readers to include in their tweet.
To humanize things even more, include your bio with your contact information (email, website and PO box) so readers can send you their feedback directly.
At the end of the day, an individual likes what they have read they will usually be more than happy to help you out by spreading the word. It never hurts to ask!