One of the many beauties of an ebook is that it has the potential to be highly interactive. With the help of Internet browsing technology, publishers are no longer bound by what they can physically fit on a page, and readers are free to take a more extensive journey through the material they’re reading. Nowadays, it’s all about the multimedia experience. The news industry has already started to shift towards interactive storytelling, and the book industry is not that far behind.

Producing an ebook ofters many options when it comes to multimedia. For example, by including links to YouTube videos, news articles, photo slideshows or informative websites within their books, authors can offer readers a chance to further immerse themselves in the topics about which they are reading. Authors can also include links to their websites and social media pages, thus providing readers a further connection with the literature and its creator.

From a publishing standpoint, the use of hyperlinks can be a great money-making strategy as well. Offering an “interactive” version of an ebook justifies a slight upcharge. As a self-publisher, you can charge one price for the basic edition and then charge a premium for the upgraded edition that includes hyperlinks. You can further capitalize by giving basic-edition purchasers the option to upgrade after the fact.

In-book links and in-book purchases are a great option to consider when publishing an ebook. Not only do they modernize the reading experience, but they help optimize potential earnings. You can reach a more diverse audience by publishing different levels of the same book. Those who still appreciate the traditional reading experience can have their basic edition, while those who want an enhanced experience can splurge for the multimedia version. By introducing the vastness of the Internet, you offer your readers a deeper understanding of the text.



About the author

Rachel Rachel Brownlow is founder and CEO of Your Written Word LLC, a ghostwriting company that helps successful and aspiring business leaders take their ideas from conception to publication. She has written, edited, proofread, consulted and/or created publishing proposals for more than a dozen nonfiction books. She also contributes to a variety of magazines and publications, including the Austin Business Journal, Austin Monthly, NSIDE Magazine and Georgetown View Magazine. You can find more of her work at