Four Main Benefits a Ghostwriter Can Provide for Your Business


Utilizing a business ghostwriter can provide measurable gains for your brand. Writing is often time consuming, and creating a product that draws in readers and clients is a challenge that many business owners and authors face. Employing a ghostwriter provides several benefits for the busy business owner or author that may otherwise be unachievable:


Benefit #1: Managing Time Constraints

We know you are busy, and that is why ghostwriters are here to help. Hiring a ghostwriter frees up your calendar, leaving you time to go on promotional speaking tours, spend time pursuing your hobbies and interests, or fly off on vacation to lands exotic and new! A business ghostwriter will guarantee thorough and thought-provoking writing that wholly represents and exudes your brand. We will spend the time it takes to grow your business – so that you can spend your time the way you want to.


Benefit #2: Increasing Your Visibility

Business ghostwriters create content that helps attract new clients while maintaining customers already loyal to your brand. The popularity of blogging for one’s business has steadily increased, and by providing your readers with pertinent and valuable information your search engine optimization (SEO) will continuously improve. Ghostwriters can guarantee consistent and timely blog updates to your followers and, with the regular maintenance of your business blogs, you will see a consistent rise in search engine rankings – placing your company or brand front-and-center for readers within your industry.           


Benefit #3: Assisting with Your Professional Reputation 

Hiring a ghostwriter adds polish and distinction to your professional voice. Masters at editing, researching and organizing ideas, business ghostwriters make you look good by presenting your voice in a perfected and concise manner on a consistent basis.


Benefit #4 : Working to Make You Money

Most people don’t actively practice writing books or blogs on a daily basis, but a ghostwriter is a professional who makes a living writing books, blogs and copy. Using a ghostwriter will free up your time so you can focus on what it is you do to make a living. Writing everything by yourself would take away from your own profit-making opportunities in your field of business. Aside from saving you time and money, the ghostwriter will provide you with a polished manuscript that you can sell and use to build your own expert status.


About the author

Rachel Rachel Brownlow is founder and CEO of Your Written Word LLC, a ghostwriting company that helps successful and aspiring business leaders take their ideas from conception to publication. She has written, edited, proofread, consulted and/or created publishing proposals for more than a dozen nonfiction books. She also contributes to a variety of magazines and publications, including the Austin Business Journal, Austin Monthly, NSIDE Magazine and Georgetown View Magazine. You can find more of her work at